The newsletter is a very popular web marketing tool. It has many advantages if you want to implement it for your e-commerce strategy. We will come back to this in this article. The newsletter is a very popular web marketing tool. It has many advantages if you want to implement it for your e-commerce strategy. We will come back to this in this article. You can get in touch with Best Ecommerce Solutions Agency in London
We will also see the different stages of an emailing strategy , the usefulness of a newsletter and the right times to have a maximum business rate .
What is a newsletter?
Also called a newsletter, the newsletter is a widely used marketing tool. It is simply an e-mail sent regularly to a predefined contact list. The newsletter is a very powerful tool that should not be overlooked in your e-commerce strategy. Yet some thought that with the arrival of social networks, it would gradually die out. And yet, the numbers prove otherwise.
Emailing has a much better ROI than social networks ! (The ROI, in marketing, is the return on investment. In other words, it is the profitability caused by the newsletter. For example, if we invest 1€ on the newsletter, the ROI could potentially be 8€ )
The newsletter thus makes it possible to send news, offers, present new products, and all kinds of other information. It is widely used to convert prospects into customers and/or retain your existing customers.
Benefits
The newsletter has many advantages for your overall marketing strategy . However, it should be used in conjunction with your social networks and your website.
- The newsletter can be a great way to increase traffic to your website and therefore improve your natural referencing.
- Retain your customers: because by regularly sending them news of your site, and if they have been satisfied with your products and/or services, they will potentially return to your site. They might even buy again. Why not send them an e-mail on their birthday, for example, offering them a promo code?
- Easy to use: today, the various newsletter creation tools are very easy to use and in a few clicks, you will be able to create a design and attractive newsletter.
- Sending mass emails: you will only have to create a contact list, design your newsletter and in one sending, it will end up directly in the mailbox of your few thousand prospects.
- Convert prospects into customers: by offering them exclusive content, reassuring information about your company, by sending an attractive offer.
- Many newsletter creation tools are free: we offer you a comparative article of different tools by clicking on this link , in order to help you choose the most interesting for you.
The inconvenients
- Watch out for spam. Today, many people are afraid to give out their e-mail address, for fear of being invaded by abusive e-mails. To counter this fear, you will have to reassure your prospect and tell him how often you will send him e-mails.
- It is not enough to send a newsletter, it will be necessary to collect e-mails upstream. Using, for example, a pop-up window, a contact form or simply a purchase.
