If you have been on the sidelines of the digital transformation revolution, it’s time to jump in with both feet and start catching up with your competition.
Before you get started, however, you need to learn what digital transformation means and why your business should be doing it in the first place. Read on for our guide on what digital transformation means and how your business can achieve it.
Defining digital transformation
The term digital transformation is thrown around a lot in business circles, but what does it mean exactly?
Digital transformation happens when businesses change their marketing and business models to take advantage of emerging technologies.
Many experts say that digital transformation will fundamentally change how we do business. So what does digital transformation mean for your small or medium-sized business (SMB)?
It means you need to start thinking about how technology will impact your bottom line. Consider these five tips to make sure you’re ready for any changes that could come your way:
1. Start with a plan: Just as you have to have a good plan before going into battle, so too do you need one if you want to excel in today’s marketplace.
Why businesses should consider digital transformation
Your competitors are most likely already embracing digital transformation. So if you don’t embrace it, you might be missing out on sales.
Digital marketing offers businesses so many opportunities for growth that to ignore it is a huge mistake. Embrace digital transformation and reap all of its benefits for your business!
At Landshark, we offer our clients not only digital marketing services in Vancouver but also strategic advice to leverage their company’s potential and grow from there. If you need any help with that feel free to contact us!
The biggest challenges with digital transformation
Complexity, cost, and execution. With digital marketing Vancouver at your side, you will have a dedicated digital marketing company working to optimize your online presence through strategic digital marketing services.
You’ll also gain access to our agency’s proprietary tools for maximizing website traffic and conversions. Through these efforts, your business will see increased customer conversion from all over North America.
We will also help you engage with your customers in new ways by leveraging social media channels like Facebook, Twitter, and LinkedIn.
One of our highest values is being reliable in everything we do.
Our team is always available to address any questions or concerns that might arise during implementation or after our work is complete and we hope you’ll come to know us as dedicated professionals who can be trusted every step of the way.
How to start your digital transformation journey
Digital transformation is not a goal or end state; it is a journey. You can’t go from zero to 100 overnight, nor should you try to.
But if you don’t start somewhere, your business won’t reach its full digital potential in today’s digital-first world. Digital transformation is an ongoing process that businesses must adopt and refine continually to stay relevant and profitable.
In today’s fast-paced tech world, standing still means falling behind and failing to meet customer expectations.
If you want your business to win customers now and into the future, digital transformation will be vital along every step of that journey.
Examples of businesses that have succeeded in their digital transformations
RBC and Dunkin’ Donuts show how powerful digital transformation can be. But they aren’t alone.
Many companies have successfully revamped their online presence in a way that has made them stronger, more profitable, more customer-focused, and better able to stand out in an increasingly crowded marketplace.
In our new guide for businesses, we highlight these case studies along with other leading examples of successful digital transformations—and suggest ways you can bring these same kinds of results to your business.
If you’re wondering what digital transformation is all about and why you need it, read on!
