Door mats, floor mats, horse mats, interlocking rubber mats, logo mats, Rubber mats, welcome mats, and yoga mats When it comes to logo mats, there are a number of benefits to be had, making the investment in branded mats as opposed to unbranded mats more than justifiable.
Naturally, branded commercial mats provide all the advantages of unbranded commercial entry mats, such as their capacity to collect dirt and water so that they don’t leave smudges and wetness on your floors. This raises security while lowering cleaning costs. But there are other advantages.
Building brand awareness and recognition
Logo mats are essential for branding your company’s location and creating a distinctive visual identity. When people enter your door, whether they are consumers in your retail space, visitors at your hotel or entertainment venue, or potential customers or workers stopping by your company’s headquarters or branch offices, they create a great (not to mention extremely professional) impression.
If customers see clever personalised mats on their way in and out of your door, they are much more likely to remember your brand after they leave. They also play a part in creating that crucial first impression.
Making your brand more memorable
Anyone entering your home or business is greeted with a friendlier greeting than is possible with plain entrance mats. So why not include a distinct welcome message for guests during the design phase?
A good look
You can anticipate a tailored, businesslike appearance that blends well with the surroundings because you can match the colour and design of your logo entrance mats to your brand and your facility’s interior decor.
Everyone who enters your building, including clients, employees, and others, feels confident because of the professional-looking branded business mats. Since commercial entryway mats are so obvious, people are far more likely to believe you will get everything else correctly.
Decided to go for logo mats? Here’s what you need to think about:
Obviously, you’ll want your entrance mats to have the greatest impression. Consider the following as you work toward that goal:
Choose to contrast background and logo colours
It’s important to make sure that your design pops out as much as possible when selecting logo mats. Avoiding having a dark logo against an equally dark background is one approach to achieving it. In order to hide dirt, entrance mats typically come in darker colours. Therefore, if your logo also happens to be in the same shade, a designer or logo mat company will be necessary. They can make your branding lighter for you to stand out on your promotional mats the way it should.
Less is more! Don’t overload your entrance mat with info
Including a brief welcome message on your customised commercial welcome mats is a terrific idea. However, it will become less noticeable the more letters and information you try to squeeze in. So, try to keep your explanations as succinct as possible. To avoid taking attention away from the main message, keep any patterns you use with your logo minimal.
A design that is overly complex might not have the desired effect if you run a business like a spa and are attempting to create a relaxing environment.
Location, location, location …
Consider carefully where you want to place your welcome mats. Coir logo mats are more durable and will trap dirt if they are placed on the ground or right outside your door; although more expensive, branded mats made of coir are incredibly durable. However, in other circumstances, a striking, vibrant appearance for your custom mats might be more important.