As Vancouver continues to grow and attract new business, the market gets more saturated with marketing companies, advertising firms, copywriters, and consultants trying to draw in new clients. But how do you choose between them?
How can you tell if their expertise will help your company grow or if they’re just going to waste your time? To help you make the most informed decision possible, here are five things you need to know about marketing companies in Vancouver.
1) Marketers can be hired or freelancers
Marketing company Vancouver can help your company reach more customers by developing an Internet marketing strategy tailored to your company’s needs.
The following are five important questions to consider before hiring a marketing company in Vancouver or choosing a freelancer for your project.
1) Does the Vancouver marketing company have experience with my industry?
2) What is the quality of their customer service?
3) Can they do SEO (search engine optimization)?
4) What are the rates?
5) Do I have the skills and time to execute the plan myself?
2) Some marketers work on retainer while others are billed per project
It’s important that you understand how your marketing company is billed. There are two main types of billing structures – retainer and project.
Retainer services are billed monthly, quarterly, or annually and the cost is based on the number of hours they work for your company each month.
Project billing can vary depending on what type of service they’re providing. Some companies charge a per-hour fee while others may charge a percentage of your marketing budget.
3) Different types of digital marketing services include SEO, social media, PPC, email marketing, and content creation.
Internet marketing services are used for a variety of reasons, from increasing awareness about a company or a product to driving traffic to your website.
When done well, these services can be an excellent way of boosting sales and profits. In Vancouver, there are many digital marketing companies that can help take care of all your online needs. Here’s what you should know before signing up with one of them:
1) The kind of work they do. This is important because every company has different strengths and will specialize in certain areas. Sometimes, even the same agency will offer different services depending on their focus.
For example, some might be strong at producing content while others excel at social media management or PPC campaigns.
4) What should I ask a prospective marketer?
When looking for the right marketing company for your business, there are a few questions you’ll want to ask. First, does the company offer internet marketing services and digital marketing?
Next, will they be available 24/7? Some companies only work 9-5 Monday through Friday, which may not work with your schedule.
After that, how much do they charge per month? You’ll want to get this number before signing anything because some companies may charge more than others.
Finally, do they have any testimonials or reviews? If so, this can help you make a decision on who is right for your business.
5) How do I ensure my business is getting what it needs from an agency?
Asking the right questions before hiring a marketing company can save you time and headaches. Here are five questions to ask any marketing company in Vancouver, BC that is vying for your business.
– What services do they offer?
– What experience do they have in your industry?
– Do they specialize in certain tactics?
– How many clients do they work with at a time?
– What is their process for delivering results and what happens if I’m not satisfied?
