In today’s world, everyone is obsessed with staying fit. From smartphones to social media sites, there’s a never-ending stream of information on everything from diets and exercise routines to the best types of supplements. The fitness industry is no exception. The fitness industry is one of the most prolific when it comes to mobile marketing. That’s because fitness brands are so focused on helping people get stronger, healthier, and happier that they have their unique lingo and digital tools at their disposal. With that in mind, here are some text message marketing tips for anyone in the fitness industry who wants to make their brand more accessible to smartphone users who aren’t yet loyal followers.
Be Strategic With Your Timing
Mobile marketing is a long game. This means that you need to be strategic with the timing of your campaigns. For example, you’re probably going to want to include some seasonal messages around the holidays. That being said, you want to make sure you don’t overdo it. That’s because not every person in your target audience is going to be interested in hearing from you before Christmas. For example, you don’t want to send out a ton of messages around the holidays that only serve to confuse and annoy people. That’s why it’s important to be strategic with your timing.
Offer Exclusive Content
One of the best ways to get smartphone users to appreciate your brand is to give them something they can’t find anywhere else. That’s why many brands create exclusive content for their newsletters, social media posts, and ads. The best way to do this is to get your hands on a copy of your target audience’s emails. You can do this by partnering with a service like Email Hunter. Once you have the emails of your audience, you can use them to create content that your audience would want to read.
Test Different Messaging Formats
No two people will respond to your messaging in the same way. That’s why it’s important to test different messaging formats. For example, you might find that some people respond well to GIFs. If that’s the case, you might try adding GIFs to your ads. Or, you might find that people respond better to copy that’s more casual than informational. If that’s the case, you might try adjusting the copy in your ads so that it’s more conversational. To find out which messaging format works best for your target audience, you can use a few different tools.
Create Groupable Campaigns For Seasonal Events
Many brands create seasonal campaigns that revolve around an annual event. For example, many brands host campaigns around Valentine’s Day. What’s great about doing this is that you can create a campaign that revolves around the event while also having a message that directly applies to your target audience. For example, many brands create content that celebrates the idea that Valentine’s Day is for anyone who receives a gift, not just for people who date or are in romantic relationships.
Mobile marketing is a long game. While you want to make sure you’re engaging with your target audience now, you also want to make sure you’re engaging with them in the future. That’s why it’s important to remember to be strategic with your timing, offer exclusive content, and test different messaging formats with your campaigns. If you want to make sure you’re staying in the minds of smartphone users, you need to make your brand more accessible. That’s why you need to take advantage of text message marketing tips for anyone in the fitness industry.