The easier it is for a customer to spend money on your site, the more likely they are to spend it. Seems simple enough, right? Although think about it. If you’re considering purchasing a product from the site but aren’t 100% sure yet, checking out can be a deal breaker. Congratulations if anyone is in a position to make a purchase, you have done a great job with your site. Don’t underestimate the work it takes to get someone to this point! Make the comparison of square vs paypal and take the best decision of your payment gateway for your online ecommerce store.
The last thing you want is for them to select this option and then click a payment button to be taken to a confusing payment process that requires them to sign up for an account or take some action that will lead to payment. process. This makes it easy for someone who is afraid of online shopping to close the window and leave your site out of desperation. I’ll say it again…you need to make it easier for people to spend money with you!
Well, I think I’ve reached that point. I have tried several different payment processing companies for many online businesses and have compiled a list of only the ones that are easy to use from a buyer’s perspective.
Paypal
PayPal is a great option for those who are just starting out and want low costs and easy website integration. PayPal has been around for a long time and many small business owners use it every day. The only problem I have with PayPal is that it makes your customers feel pressured to create a PayPal account during the transaction process. This takes away from the shopping experience and can send some potential customers up the hills if they are unfamiliar with PayPal. Regardless, it’s a great system for a small business with rates (at the time of this post) of 2.9% plus 30 cents per transaction. You can easily create buttons and shopping cart systems for your website and even manually create great looking invoices to send to your customers for payment.
Square
Square is a great option for small businesses that have a storefront or sell goods at trade shows and events. After registration, a small card reader will be sent in the mail, which will be connected to the headphone jack of the phone or iPad. Download the application, take out the customer card and that’s it! Your customer can sign with their finger right on your phone, and you’ll have the option to send the receipt via email or text.
A really great solution for people who do business personally. However, they don’t have a system to integrate with your online payment site, so if you need a face-to-face and in-person payment solution, you can use a few different payment providers. However, they do offer online invoicing, which means you can email your bill directly from their phone app or through their online portal, which they can pay by credit card. You can use Square as a complete retail system.
They have a great stand that can hold your iPad, as well as a card reader and a USB hub for connecting a cash register, receipt printer, and barcode scanner. You are here. In my opinion, Square is the easiest payment system for small business owners doing personal sales. At the time of writing, Square’s rates are 2.65% per swipe per transaction, 2.75% per Square bill, and 3.5% plus 15 cents per transaction for manually entered transactions without using a card reader. Quite the price compared to some other options.
2Checkout
2Checkout is a great PayPal alternative that includes great site integration, including support for recurring subscription payments. Their payment system looks great on both desktop and mobile. It supports a shopping cart system as well as multiple customization options for your products such as color, style, male and female themes and more. If you’re looking for tighter integration, 2checkout also supports developer API integration.
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