Without a doubt, WhatsApp has become one of the top business priorities to meet the demands of today’s users.
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And the reason is that WhatsApp is a preferred channel worldwide for communicating with family and friends.
Thus, WhatsApp has a massive user base, which you can use to acquire new customers for your business, nurture your relationships serving customers where they already are, and create a loyal brand following.
This is feasible only when you can connect meaningfully over WhatsApp and add some value to your prospects and customers.
And this is where WhatsApp Salesforce integration comes into play. By choosing the proper messaging app for WhatsApp, you can get into one-on-one conversations or automate messages to improve business communications.
Let’s look at various messages you can automate.
How to Use WhatsApp Automation for Better Business Interaction
Automated Text to Keep Chat Sessions Active Longer
You might be familiar with sending a WhatsApp-approved template when you want to initiate a chat with a prospect or customer.
And as soon as a recipient replies, the chat session gets active, which is active for 24 hours only.
For effective business communication, free-flowing conversation without interruptions is essential.
With the help of proper salesforce WhatsApp integration, you can automate Salesforce WhatsApp a text to go out before the chat session expires.
This will help you drive responses before a chat session gets inactive, and you can activate the chat session for the next 24 hours.
Away Messages for Non-Working Hours
With changing times, businesses also change their ways of operating a business. Their strategies revolve around what customers like and love to see.
As Whats app is one of the preferred channels globally, companies have started dealing with customers over WhatsApp.
So while interacting over WhatsApp, prospects and customers sometimes contact you after office hours.
Hence, using Salesforce WhatsApp services for automation, you can automate away messages to go out when someone tries to get you after working hours.
This will help you to keep customers posted.
WhatsApp Chatbots
One of the crucial use cases for WhatsApp Salesforce automation is Chatbot.
As WhatsApp is a widely used channel, firms need to be available on WhatsApp to resolve customer queries. WhatsApp chatbot is the best automation use case that allows you to be available 24*7 for your customers without extending your workforce.
With the correct Salesforce WhatsApp integration, you can configure chatbots yourself to address the most common inquiries and collect data in the case of complex queries.
This will help teams provide better support as they can prepare their answers and solutions based on the data collected regarding complex queries.
Final Thoughts
WhatsApp Salesforce automation allows you to send messages at the right time, which makes WhatsApp messages more effective. Using automation, you can deliver superior brand experiences by being available round the clock for your audiences. More importantly, you do not need to invest in additional resources for night shifts.
Besides, you can engage with your potential customers and apprise them of the working hours even when the office is closed rather than leaving them clueless. And the best part is you can chat with audiences without interruption and limitations of chat sessions, keeping them active for extended periods.
