The music industry has seen a significant transformation over the past 20 years, particularly in how we can publish and promote our music.
Before the advent of the digital age in the early 2000s, musicians were bound to what we can refer to as the label infrastructure, which typically works as follows: a musician is discovered by a label (which could be a major or indie label), they are signed, and the label takes care of all aspects of the recording, publishing, and promotion of the single or album.
What about right now? While the infrastructure is still in place for celebrities and multi-platinum, Grammy-winning musicians, the rest of us must be resourceful and multitask.
A budding musician must manage everything from graphic design, booking gigs, website building, and upkeep of their online and social media presence, in addition to the obviously important tasks of creating and performing music.
Instagram, one of the most popular social media sites, can help with this. It’s no secret that younger individuals under 35 tend to be the major target market for any music, regardless of genre. Instagram is used by 32% of users between the ages of 25 and 34 and 31% of Internet users between the ages of 18 and 34. Additionally, there are approximately equally as many male and female Instagram users.
Another important factor contributing to Instagram’s popularity as a platform for music video promotion is how flexible it is: you can select between “regular” posts, IGTV, and Stories, as well as a variety of advertising choices.
But how exactly can we do music video promotion on Instagram? Here is our top suggestion and that is optimize your Instagram bio.
How to optimize your Instagram bio for music video promotion
Unfortunately, not enough independent and up-and-coming singers gave their Instagram bio enough attention. Your Instagram bio may be a very effective tool for introducing yourself to and interacting with your followers. Here are some pointers for improving your bio:
Educative and Interesting Story
We are only allowed 150 characters in our bio, so there isn’t a lot of room available.
Therefore, it’s crucial to use them properly.
Although we can be inventive and employ a variety of strategies, here are some suggestions you can try:
Tell us about your music. It can be challenging to objectively categorise your own sound as a musician, but you should attempt.
- You can discuss the most current and noteworthy things you’ve accomplished with your music (currently recording, released a single, on-tour, etc.)
- If you can, include your accomplishments, honours, and professional highlights. Be sincere and make sure your accomplishments are legitimate.
- You can mention in your bio if you’ve received favourable press coverage from influential publications or bloggers.
Additionally, if your band has several members, you may provide their Instagram handles.
Use a strong link
You are only allowed to use one link in your bio, therefore you can pick from one of the following choices:
Your social media accounts, such as those on your website, YouTube channel, or Spotify
landing pages where customers may buy your music, tickets, goods, or other item.
A lead magnet page, essential for email marketing, allows visitors to download your music or video in exchange for their email address.
Keep in mind that you can occasionally alter the link to add depending on your requirements or the campaign you are running. You may, for instance, attach a link to the most recent media interview.
Your User Profile Image
Since Instagram is primarily a visual network, having a strong, expertly-taken (or, if it’s a logo, expertly-designed) profile photo should go without saying. Due to the fact that various genres or sounds may have distinctive visual aesthetics as their identity, your display picture should accurately represent your narrative and your genre. Of course, you can always think outside the box and exercise creativity.
Conclusion
In this way by doing music video promotion on Instagram, you can grow on and also increase subscribers on YouTube.
