Search Engine Optimization is more than just keyword research
It is about going beyond the keywords to understand what people are looking for and why they use them. Then, you can specifically associate their queries with your product/service to make it stand out from the rest.
It would help if you had a plan. Knowing how to align your plan with the four types (informational, navigational, commercial, and transactional) will allow you to pre-emptively create appropriate content for those search queries.
This is where a solid SEO plan comes in.
Yes, knowing what search queries will lead you is not easy. Although it can be time-consuming, complicated, and sometimes even frustrating, the right tools make it easy and fun.
Keyword research without a system can lead to poor results and scattered keyword searches.
Our SEO Roadmap
We have created a roadmap that combines three key elements to create an environment that is friendly to both Google bots and potential customers.
- Technical SEO (indexing, web performance criterion).
- Advanced on-page SEO content (keyword search, search intent)
- Behind-the-scenes strategies (link building, SM, schema markup, Barnacle SEO)
A successful online business will know exactly what content attracts customers. This includes posts, videos, email campaigns, downloadable files, tools, referrals, infographics, social media, etc. ).
It’s important to use keywords + on-page and off-page SEO plus technical SEO + Barnacle. This will allow you to meet as many ranking factors possible while catering to user search intent. This is a lot of SEO!
(For clarity’s sake, Barnacle is a real thing. It’s not just a funny phrase.
The Cons of Doing Nothing
Many options are available if your company doesn’t have the budget to invest in search engine marketing. These options may not be feasible for everyone, but they are still possible.
It doesn’t necessarily mean you won’t see success online if you don’t know how to implement search engine Marketing. However, a competitor business will hire an SEO Marketing agency and invariably take the organic search results along with your client base. This makes it very difficult to grab your share of the pie. This eliminates the need to engage in DIY social media and word-of-mouth.
The Benefits of Doing Something
Many examples of online businesses have breathed new life into their struggling ones. Many testimonials show scepticism turning to eye-opening praises for the ability of an online audit to identify potential bottlenecks, weaknesses, and opportunities. These are all part of search engine marketing.
Even if your solopreneurship is low-key and has limited resources, you can still focus on the one strategy that will give you the best chance of success. Take one victory at a time in your SEO battles.
Levelling the playing field
An SEO marketing agency that continuously monitors Google search policies, has an acute understanding of keyword metrics, and is familiar with search engines will ensure your business’ strong presence on Google.
SEO is more than keyword research. It’s all about finding someone knowledgeable in SEO and search engine algorithms to create a strategy that meets your company’s needs in the market you serve.
We’d love to work with your company to create a comprehensive SEO strategy to help your business dominate the market.
Don’t let geographical boundaries restrict your search. Our SEO marketing team is strong in Alberta and offers Edmonton SEO services and Digital Marketing Services. These will help you convert the leads your search engine optimization efforts will bring.
Ask for case studies from qualified SEO marketing agencies as you look for them. (We have many.