We have already passed the first month of the year 2023. This means that we have almost finished the January slope, we have returned to the routine, some will have begun to fulfill (or fail to fulfill) their purposes, and, of course, the new marketing trends digital for this year begin to emerge.
Changing consumer habits, constantly evolving needs and the rise of technology are the factors that attract new techniques, methods, tools, within the “marketing” world. Not paying attention to these three variables is synonymous with being left out. That is, giving up continuing to be part of the market for not responding to consumer demands at all times.
Flexibility and adaptation are currently becoming two crucial requirements within companies. Similarly, the analytical and strategic perspective, along with digital transformation, are the perfect team to survive.
And what do you choose, stay behind or stand out?
Contextualized digital marketing
Digital marketing is the natural evolution of traditional marketing. That is, a set of strategies that are applied within the online world to improve the marketing of products or services.
The new characteristics of digital media mean that actions are reformulated to respond to the most current challenges. Immediacy, social networks, real-time analytics, are factors that we must take into account to obtain the best results.
Likewise, this digitized discipline allows us to focus on the experience and the customers. In this way, we can leave behind other more outdated and ineffective models.
In conclusion, we can say that technology has been one of the triggers for the transformation of this discipline. Without online media it will be impossible to carry it out and, ultimately, offer personalized and higher quality experiences.
What is to come in digital marketing?
In recent years, technology has evolved by leaps and bounds. This means that products and services have emerged that respond to the needs of society. At the end of the day, the goal is always to make the world easier and offer the best experience.
Within the world of marketing, this has meant a revolution, since the process has always revolved around sales. However, today the customer is at the center of everything. For this reason, more than on the product or service, we work on satisfaction.
In short, we do not know where we are going. But we do know some new trends in digital marketing that will make our journey more bearable. Do you want to know more about them? We tell you right here!
New trends in digital marketing
Below we are going to list some of the new digital marketing trends for this year 2023. These behavior patterns are not exact and immovable, but they are quite precise. Therefore, if you want to succeed in the world of marketing… take note!
From customer centric to human centric
In traditional marketing, the product was placed at the center of the process. The 4P’s of marketing are a reflection of this type of strategy. However, over the years, and the rise of the digital discipline, we moved to a customer-centric model. In this sense, the public is considered as a consumer, without producing a personal relationship.
Finally, the new marketing trend is to put people at the centre. What is the difference with the previous model? Basically it is the relationship that is created with customers. Companies begin to work to create value, involve them,in short, achieve a direct and personal relationship.
The power of inbound marketing
In line with the previous question, digital marketing has the goal of providing value to consumers. For this, inbound marketing is a perfect option. The reason is that it tries to offer relevant content in each of the phases before, during and after becoming customers.
It is therefore about creating content that helps consumers. But since it is a pull strategy, it is not invasive. Therefore, consumers accept it and perceive it in a positive way, since they are the ones who come looking for a need beforehand. Also check Descargar videos de Facebook
These are the reasons that make inbound marketing a trend for this year. Serving consumers at each stage allows us to personalize our actions and, therefore, offer a better customer journey.
Workflows beyond email marketing
A workflow can be translated as a workflow. In the email area, it is used to schedule emails based on the actions carried out by the user. In this way, responses can be personalized based on consumer decisions.
The trend for this year is to broaden the range of action of this tool to other areas such as events. In this case, reminders can be scheduled before and after they happen to reinforce participation and interaction in them.
As in the previous questions, we are heading to a much more personalized environment for people. Where all our actions must be focused on making your experience excellent and providing maximum value.
The consolidation of the mobile
Smartphones are gaining ground on other types of devices at an unstoppable speed. This means that, according to most statistics, they attract more than 50% of the traffic on the network. This is a compelling reason to develop strategies adapted to them.
In this New Year, the need to promote mobile marketing is expected to increase. That is, it is not enough to make some adjustments, now a format designed exclusively for mobile phones is required.
This undoubtedly improves the user experience. Likewise, in this sense, the need to include automation is highlighted. Knowing our audience in detail and we will be able to offer you the content that best suits each moment.
These are four trends that we will surely see grow in 2023. But is there more? Of course! The metaverse of Facebook, the progress of programmatic advertising, new networks and formats for these, electronic commerce with virtual reality,… and much more.
Our advice is to listen to your audience. Keeping in close contact will give you the keys to what they need, the rest is planning, executing and measuring. Repeat, repeat and repeat!