What is the benefit of medical website design for doctors and healthcare providers? Is the creation of that site just a luxury, or is it a necessary step that helps increase the doctor’s reputation among his competitors within his field of specialization?
Dear reader (doctor), we know very well how fierce competition is between doctors – especially if they are of the same specialty – which makes a patient confused about choosing the most skilled and experienced doctor… Hence the importance of creating a medical website.
Who among us would have expected that he would need an online medical consultation while at home?! We are all accustomed to the scene of him going to the clinic and waiting for the examination date… until the scene changed completely after the emergence of the COVID-19 pandemic and patients contacted doctors via electronic medical applications to obtain information about home isolation procedures and corona treatment protocols.
What do you think if you keep abreast of health care developments and get an integrated medical website that allows patients to reach you easily without other doctors?
The importance of a medical website design
Remember when you had a headache last week. What did you do? Certainly, I searched in Google search engine for symptoms and causes of headaches, for example. This is the case at present. The Internet has become the first source for collecting medical information regarding the symptoms of diseases and ways to treat them. But are all the sources on the Internet reliable? Unfortunately, “no,” and here comes your chance!
You – as a doctor – have a higher chance than others in search engines by designing specialized medical websites. Then, when patients find that the website’s owner is a doctor, they will trust the accuracy of the information published on your blog.
Here, dear doctor, are some of the benefits that you can get by creating a medical website:
Introduce patients to your specialty and services
You will be able to share the details of your medical specialty and what medical services you provide to patients by creating a medical website. Most medical websites have a dedicated page titled “About Us” or “About the Doctor” to display complete information about the doctor’s specialty, including local and international certificates and accreditations that doctor got.
In addition to the above, creating a medical website design helps patients to know the following information:
- your working hours.
- Your contact numbers.
- The address of your clinic or hospital where you work.
Knowing people or patients with the above information will make it easier for them to reach you after learning about your specialties and the medical services you provide.
As we have already mentioned, searching on Google is the first step patients take when they feel unusual symptoms or want to know some information about one of the surgeries they are scheduled to undergo shortly, for example.
Designing a medical website will help you provide all the medical information related to your specialty within 24 hours through an integrated blog with a group of medical articles about your thing, which is useful for patients – or their relatives – in the event of any medical emergency.
Improving the quality of healthcare in your clinic
What does creating a medical website have to do with healthcare quality? You may not feel there is a relationship between the two. Still, you can improve the quality of medical care provided within your clinic and enhance the patient experience by designing a part on the site to send emails and suggestions and creating electronic questionnaires (forms) to ask patients what they think of their previous treatment experiences with you.
Always remember: The first step in development is to know the weaknesses and work to develop them so that competitors do not exploit them against you!
Increase patient confidence in your expertise
With reliable medical content published on your website blog, and Google search results being topped, patients will have more confidence in your practical experience. As a result, they will decide to go to your clinic and book an appointment with you without hesitation!
Note: When designing a medical website, a part of one of the pages is dedicated to displaying patients’ impressions about their treatment experiences with you, and the more positive those impressions are, the more patients trust you.
Patients can book an appointment for a checkup at your clinic with a click of a button by filling in the booking form or contacting you via the numbers shown on your website’s home page.
Tips for creating custom medical websites
First of all, and the most important tip. Create a search engine optimization (SEO) compliant medical website to lead the search results pages on Google and introduce patients to your healthcare services and some of the information and conditions you treat within your medical specialty.
Do and do not do!
Creating a medical site compatible with SEO is not the only advice. We will tell you some other tips that you should follow, and we will show you some common mistakes that should be avoided as much as possible when designing medical sites on the Internet by the best programming and web design company.
Tips to help you build a successful medical website
When you decide to create a personalized medical website for you, be sure to do the following:
- Mistakes to avoid when designing medical websites
- Attention to building an effective security system that protects visitors’ data from hacking.
- Simple and smooth website interface design with eye-pleasing colors and icons.
- Present the site’s content in an organized and smooth manner so that visitors can navigate between the site pages, articles, and services.
- Make sure to design a fast-loading website to improve visitors’ experience. The site’s speed is one of the most important criteria for search engine optimization,
If you learn more information please visit the healthcare marketing agency
Mistakes to avoid when creating specialized medical websites
Some people make mistakes when creating a medical website. Here are some factors that negatively affect the quality of a medical website:
Many languages are used in web design, and the appropriate language must be chosen among them.
One of the most prominent errors in designing a medical website is the development of the medical website in an inappropriate programming language, as this negatively affects the site’s loading speed, which makes the visitor’s experience unsuccessful.
Content related errors
It publishes medical content for advertising purposes only without regard to the accuracy of the content itself or its primary purpose, which is to educate and assist patients.
This is in addition to publishing medical content that is not related to the doctor’s specialty or publishing medical services that the doctor does not perform, such as posting in the blog that he is an expert in open heart operations. However, he conducts heart surgeries with limited intervention only. Credibility and honesty are important factors that increase the Confidence of potential patients.
Errors related to updating data
Not updating the location data, for example, some doctors change their clinic locations or stop working in the hospital mentioned in the website data and then ignore the update of that data, which distracts patients who want to visit the doctor who owns the website.
And the last tip. Ask the programmers responsible for creating your website to test the site before launching it and check for any technical issues that might harm the site in the future.
How to create a specialized medical site to profit from Google Adsense
Is it possible to get financial profits from the design of specialized medical websites? The definite answer is “yes,” where you can create ad space on your site to display suitable ads to your target audience. For example: if you are an internist, you can publish ads for the latest pressure and blood glucose meters.
Google AdSense is one of the most popular tools that allows you to create ad spaces on your site, and all you need is to perform three easy steps:
- And finally, connect your medical website with your Google AdSense account.
- Create a Google (Gmail) email, then create an AdSense email account
- Provide a phone (or mobile) number and email associated with your bank account so that Google AdSense can notify you of notifications and earnings.
Google Adsense Benefits
Once you link your website to your Google Adsense account, you will get the following features:
- Post reliable ads with high profitability.
- In addition to choosing the appropriate ads for your target audience.
- Professionally display ads in the right place on the site page without any impact on the front end; the ad space size will be suitable for smartphone screens of all sizes.
The importance of designing a website for a hospital
In our previous update on the importance of creating medical websites for doctors – as individuals – what about designing and developing a website for a hospital?
Hospitals need to develop professional websites for:
- Providing pre-appointment booking forms for patients.
- Provide a page for employment to publish job applications needed by the hospital.
- View a list of accreditations and quality certificates obtained by the hospital, which makes the patient more confident in the name and reputation of the hospital.
- Dedicating a page to displaying pictures of hospital facilities helps potential visitors get a good impression of the hospital’s advancement and its concern for the cleanliness of the facilities to preserve the health of patients and visitors.
- Presenting a list of the specializations and the centers within them, as well as clarifying the features of each center and the equipment and technologies it contains.
A final piece of advice from Al Noor Online Web Solutions. It is preferable if you combine obtaining a specialized medical website and an electronic medical application that helps your patients by providing simple medical information related to your specialty and the feature of remote medical consultations! If you wish, do not hesitate to inquire about programming packages for websites and mobile applications.