Technology is highly impacting the world. Whether Web1, Web 2, or now Web3, businesses are affected by these technologies. To drive brand awareness, business owners are already experimenting with emerging technologies. However, it’s the best idea as customer loyalty will increase. One of these technologies that can boost the potential of brands is Web3. The Web3 expert suggests that it will act the same way social media works for brands. Apart from this, soon, we will be able to see a metaverse community. For better marketing, you need social media and Web3.0. That’s because Web 1.0 was only about texts and graphics. Web 2.0 was about social media networks where people could interact with each other due to tweets, blogs, and posts. Now we will learn about Web 3. Here are highlights of the role of marketing for Web 3.0.
What Is Web3?
Web 3.0 is the upcoming new generation of the internet. It will evolve the World Wide Web in a way that will make it process the information more human-like. Using technologies like machine learning, artificial intelligence, decentralized ledger technology, big data, etc., Web 3.0 will soon become A reality. It has been said that Web 3.0 will provide increased data security, scalability, and privacy for its users. Additionally, it will combat the influence of large technology companies. Web 3.0 is the third generation of evolving web technologies. The web is the foundational layer for how the internet is used to provide websites and application services.
There isn’t a universally accepted proper definition of Web 3.0 as it is still evolving. According to the Web3 expert, it will substantially impact decentralized applications. Also, it will make appropriate use of blockchain-based technologies. Web 3.0 will reshape various industries such as entertainment, marketing, finance, banking, etc. Social media will have become a big part of this web.
Marketing Trends on the World Wide Web
Now, let’s take a closer look at the marketing trends according to the evolution of the World Wide Web.
Marketing in Web 1.0
There were static pages in the days of Web 1.0. In addition, few content creators had control over social media. Not many internet users were present at that time. Paid and free web servers hosted the pages. Surprisingly, people were not allowed to advertise their web pages. Therefore, marketers need to take help from email marketing. The online messaging approach increased the engagement of users. Apart from this, advertisements on TV and radio stations were prevalent. Talking about Search Engine Optimization, it was in the nascent stage. People fear using SEO as they are not aware of its uses. Hence, digital marketing was very rudimentary at the time of Web 1.0.
Marketing in Web 2.0
After Web 1.0, the development of Web 2.0 took place. It gave rise to digital marketing. This world wide web was data-driven and consumer-first. It has enormous potential to take digital marketing to a new height. Facebook and Instagram are paving the way for marketers. Brands can post ads on these platforms to increase their lead generation. So, digital marketing brings efficiency and gives high performance to the marketing industry. With Web 2.0, it became more analytics oriented. Business owners now analyze customer interests and launch products according to their requirements. It’s a great way to attract more customers and bring scalability to their brand. This can be done by collecting the data and analyzing it.
It is possible due to the advertisements on social media platforms. As we already know, the number of active social media users is rising daily. Hence, it’s easy for brands to understand their target audience as most of their customers come from social media. The good news is that Web 2.0 marketing gave rise to internet-based advertising, geo-targeted ads, mobile ads, etc. Not only this, but it also improved SEO strategies.
Further, Web 2.0 is helping marketers to bring better marketing campaigns to offer the best services to their customers. With this web, they are achieving their dreams of reaching every person who needs their products. Now, the interesting point to note here is that Web 3.0 will address this flood of data.
Marketing in Web 3.0
Interestingly, Web 3.0 focuses on improving the back-end part. At the same time, Web 2.0 concentrate on only the front end. It allows companies to collect the data and control it. There are various companies, such as Facebook and Instagram, that own the data of their users. Therefore, they decide whether to share it with the advertisers or not. Marketers need to create strategies to engage their customers after they have access to the data.
With Web 3.0, the user’s data will be stored in a decentralized network where no single entity can control it. The data will also be governed by private citizens only. As a result, they will decide where to share their data. So, marketers can have more stakeholders, including users and developers, to retain and engage with. In Web 3.0, one can have access to NFTs and AI. However, there will be greater data privacy as compared to Web 2.0. You can prepare your brand for Web 3.0 marketing by creating new Web 3.0 KPIs. Despite this, adding NFTs to the content creation strategy is a perfect idea.
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Final Thoughts
Web 3.0 would reframe the way marketers interact with their customers. It will build a long-lasting relationship with them. However, Web 3.0 needs to be developed more to get out of its infancy stage. And for this, the world needs the Web3 expert. So, if you are excited to learn about this world wide web, opt for a Web3 course today. It shows a roadmap and provides you with better Web3 education. Take Web3 classes on BLOCKCHAIN COUNCIL today and learn the latest skills required to become a Web3 expert.
