In a recent study by ZipWhip, 22% of businesses are using text SMS For Business for sales, staffing, recruitment, or donations. This is a growing trend that reflects consumers’ desire for more channels for communication with businesses. In addition, companies with multiple channels like DialMyCalls are also finding tremendous success with this form of marketing.
Promotional Content
When utilizing promotional content in SMS for business, it’s essential to understand how you can engage your audience. One of the best ways to increase engagement is by adding social media links to your promotional content. This will alert your readers to upcoming events and increase your followers on social media.
Another effective strategy is SMS to notify customers of new products or services. Nearly three-fourths of consumers open their text messages. This allows you to reach customers quickly and easily. For example, SMS would effectively inform customers about upcoming events or new product releases if you were running a consignment store. You can even share coupon codes with your customers. Studies show that nearly three-fourths of consumers would rather receive coupons via text message than receive them in an email.
In addition to offering promotional SMS, a business owner can also add information on the privacy policies of their clients. This way, they can opt out if they don’t want to receive such messages. Finally, using an SMS API to send promotional messages allows marketers to schedule them ahead of time and save time.
Transactional Messages
Transactional messages are a convenient way to communicate with your customers and have a range of benefits for your business. They increase customer satisfaction, improve loyalty and retention, and decrease customer support costs. These benefits can be especially beneficial during the holiday shopping season.
In the past, sending and receiving SMS to customers has required a great deal of manual effort. This manual effort is time-consuming and can also hinder customer experience. But, thanks to transactional messages, this process can be automated and requires minimal human involvement. This can significantly reduce customer support costs and improve customer engagement and retention.
Transactional messages can also encourage customers to complete a transaction. For example, they can provide easy access to their cart or checkout. Furthermore, they can include valuable information about the product they’ve bought. SMS advertising is also an excellent way to announce a new product or service and create buzz.
Political Content
Political content in SMS for business can be effective if it is well-designed and contains appropriate information. The most influential political texts are brief but have enough information to engage the audience. Successful political messages understand the needs and preferences of their audience and use sparing language. Using informative texts, however, requires creativity and a thorough understanding of the preferences of smartphone users. If not, the results can be embarrassing and irreversible.
Political SMS campaigns can benefit from SMS marketing because it allows them to reach their supporters directly. With multiple campaigns vying for voter attention, they must ensure that the political messages convey who they are and what they are trying to accomplish. By personalizing your messages, you can connect with your supporters and increase the response rates.
In addition to ensuring the quality of your messages, it is essential to follow laws regarding automatic telephone dialing. For example, you can’t send political text messages if you don’t have the recipient’s consent. In addition, you must advertise that they can unsubscribe from receiving future messages. You should also ensure that your political messages follow the laws concerning marketing to children.
