Content is integral to the success of an SEO strategy. However, it might take some time for the SEO to set in on fresh content or a new blog post. Often marketing experts wonder how to promote their blog and give it an extra boost.
Are you wondering the same? If yes, then you’re on the right page. In this blog post, we will discuss tips and techniques to promote your blog via PPC and target people. You can also seek help from the Best PPC Agency In London to widen your content reach through PPC.
Tips to promote your blog with the help of PPC
Digital marketers leverage social platforms for promoting blogs in bulk. However, frequent changes in the algorithm and increasing competition pose a significant barrier. Organic posts get limited reach. It is really worrying because the length of the blog is the most crucial factor in its growth.
Blogs are fundamental for driving traffic and increasing brand loyalty. Therefore, you must ensure that your blog strategy is effective to achieve the best results. Since content production consumes a lot of time, you must put in efforts to attract more visitors.
One of the most effective strategies to improve your blog’s reach is pay-per-click. Using PPC to promote a blog means utilizing Google Ads and other social media platforms to expand the blog post’s reach. Besides driving traffic, PPC is a robust strategy that directly engages the audience with your content.
Blog promotion strategies
Here are some PPC techniques to promote your content with the help of PPC.
- Facebook dark posts
Dark posts are Facebook posts that do not show on the timeline or your followers’ feed. Dark posts are suitable for marketers who have knowledge about various types of blog visitors and how they can generate value for the business. Here are a few advantages of using Facebook dark posts to elevate your blog reach.
- Since these posts are more personalized, you can choose the audience who can view your post.
- PPC provides insights to enhance your content strategy.
- Dark posts minimize spamminess by reducing the mess on your business page.
- Google ads
Promoting your content on Google Ads is the most affordable and profitable way. You need to be familiar with two things:
- Who do you want to advertise
- Why do you want to advertise
There are several types of google ads that you can use, such as:
- Google search ads
- Google display ads
III. Gmail sponsored ads
- Quora ads
Quora ads are not an option for everyone. However, you can give it a try if you’re missing it. There is a wide variety of audiences available on the platform. Your target audience may be seeking answers to their queries on Quora. You can answer those questions and attract the attention of your audience.
- LinkedIn ads
You’re missing out a lot if you’re not promoting your blog on LinkedIn. LinkedIn ads are hyper-targeted ads that drive traffic to your content. One of the ways to grow your audience through LinkedIn ads is through dark ads.
- Twitter ads
Just like Quora, many businesses miss out on Twitter because they are confused about whether they are available on the platform or not. Twitter has a hashtag topic or trend through which you can reach your target audience.
There are two ways through which you can reach followers on Twitter.
- Promoted tweets/trends: One of the best ways is to promote the trending tweets or the ones that people are engaging with.
- Promoted moments: Twitter moments are a bunch of tweets that depict a story. You can post your content and get huge benefits.
So next time you’re promoting your blog, consider these not-so-common PPC strategies. It’s one of the best ways to expand your reach, gain an edge over competitors and attract qualified leads.
If you want to promote your content through PPC, you can reach out to experts at Whizamet. It’s one of the best PPC agencies in London, which can help you gain and nurture qualified leads through PPC marketing.