As video content becomes increasingly popular on social media platforms, especially smartphones, businesses and industries have taken notice and taken advantage of this trend to grow profits. By creating engaging videos, businesses have been able to attract more online audiences and increase brand name recognition worldwide. While making a new video may seem daunting, it is not as difficult as it may seem. Following a few simple steps can help you create social media videos.

1. Idealization

When brainstorming the main content for your video, consider searching for related content at the top of your blog posts or from famous online content creators. For those who write daily blogs, this can effectively generate new ideas for videos regularly.

One way to find your most engaging blog ideas is to use Google Analytics. First, go to the Behavior section and open the All Pages tab. This will give you an analytic chart of your recent posts, showing which ones were most popular.

If you would like to increase the range of post-activity data, you can do so by selecting a timeframe of one month, six months, or one year. Once you have made your selection, your video ideas will be displayed.

Another option, if you are new to making videos and have posts or blogs for ideas, is to research popular video content creators and observe their latest video introductions. This will give you an idea of what others are doing and inspire you to create your content.

You could also study the most shared content.

To produce the most successful videos, it is important to research the latest trends in video content across all social media platforms. Reviewing posts from blogs and other websites can help you identify what is resonating with audiences and produce similar content.

2. Prepare Your Shooting 

One of the most enjoyable aspects of creating a video for a social media page is the process of shooting footage. With technological advances, producing high-quality videos using relatively simple tools and techniques is now possible. The following tips will help you plan and execute the shoot for your video.

In today’s digital age, smartphones’ high-quality video recording capabilities are commonplace. This means that anyone can now create a short video without expensive equipment. All you need is a smartphone and a bit of creativity. 

3. Find a tripod for your shoot. 

A well-made short video is free of shakes or visual discomfort for viewers. To achieve a stable, professional-looking video, you will need a tripod. Many small, inexpensive tripods are available for as little as $11-$13. If you have camera equipment, you can also use it for shooting with your smartphone.

4. Find good lighting 

The best lighting for video production is natural light. If, for any reason, you are unable to shoot in natural daylight, use lamps that emit the soft light. Also, when you begin shooting your video, face the light source to help the light evenly distributed around your body and face.

5. Have a video custom background

This is the final stage of planning a short video shoot. Again, the choice of background is critical to the video’s success. A single-coloured background sheet or wall is best to create a social media video. It will help your audience focus on you rather than being distracted by anything else in the background.

6. Video Edition

When you have finished shooting your footage, you will need to edit it using video editing software. This process is relatively simple, especially if you use a modern application with built-in tutorials and help features. Choosing the right software for your needs is important, so be sure to do your research before making a decision.

Social media feeds, specifically Facebook and Instagram, do a great job of showing people what they want to see. Video is a great way to overcome this, as people are likelier to stop and watch a video than scroll past it.

The use of video by companies is associated with 49% faster revenue growth than those without video. While the numbers provide a compelling argument, it is worth noting that video content can be an effective tool for business growth only when used strategically. 

The software provides many features designed to add value to your marketing campaigns. These features include templates, video and image collections, custom designs, easy tutorials, animations, and license-free music. This makes it easy for individuals, agencies, and e-commerce businesses to create high-quality social media videos.

It’s time to start creating videos and connecting with your audience!