Digital marketing is taking a high popularity when it comes to promote anything in market. Over the last few years each and every company has tried their luck to increase their online sales or visibility over internet by digital marketing. In this article, we are doing to discuss about one of the most common or used method of digital marketing and that is “SEO” (search engine optimization). We will discuss how SEO rank a website on Google.
SEO is a organic process of digital marketing to rank a website on the first page of the google. With the surge of online users the possibility to make new customers is very high. More than 80% of population all over the world uses the internet on their smart phones and they are browsing internet all the time. If someone understands the whole process of SEO then any services or product can be visible to the online customers through this organic process.
4 ways, SEO helps businesses to boost their website ranking on Google
1) Increase authority- Authority of any website shows that how important role this website plays over the internet in its niche. For example, if you have to buy a pair of shoes and the first name comes in your mind would be Amazon, because this website has its own authority over the digital world. SEO helps to increase the authority of any website by optimizing it according to the search engines.
A study shows that 90% online users clicks on the first website link which appears when they search something on google. SEO activity makes a website enough valuable to satisfied the query of a user.
2) Optimization- Making a website is not everything. Until and unless you don’t promote it, nothing will happen. SEO process makes every website capable to rank on the google. Your content should be well optimized to according to algorithms of google. Original content, keyword stuffing, image size, video length, website layout, etc. everything should be optimized by SEO only then google will push your website on the first page of the google.
3) Long lasting results- Many businesses prefer to go to the paid campaigns in starting, but failed like anything. The reason is that first you need to increase the authority or visibility of your website over the internet. Once your website is in known then the changes are high that paid marketing will give you some benefits. It is proven fact that SEO gives long lasting results as comparison to the paid marketing.
Paid marketing platforms like Google ads, Facebook, Instagram, LinkedIn, Twitter, Pinterest or many other paid platforms give you the results till the time your are keep investing in their campaigns. Once your stop putting your money the results will go down. But in case of SEO, you don’t have to pay anything to the any platform or google or the results will be long lasting of SEO as well.
Online Traffic- The main goal of every digital marketing practice is to drive as much traffic of users as possible. A huge number of traffic shows that people are liking your content or intentionally coming into your website. With the help of SEO practice the rank of your website will come of the first page of the google and at last on the top position. Which will directly drive the organic traffic to the your website.
