Keeping up with eCommerce trends is crucial to the success of your business. Despite the fact that a lot of marketing software and web tools claim to be helpful. Often, they tend to be ineffective or cost a lot of money to implement.(online selling platform)
That being said, not all eCommerce trends are a failure because some of them are transforming the industry of online commerce. You need to become aware with those successful trends in order to boost a company’s revenue and simplify the job of the marketing specialist. Here are 10 eCommerce trends you should be aware of in 2020.
Voice-activated searches are increasingly common(online selling platform)
The preferred method for accessing online suggestions and information has been browsers. It has been a crucial tool for internet stores to advertise their inventory and get found.
The change that is occurring on the most popular browsers, then, should be noted by eCommerce retailers. Instead of typing out each search, they are gradually switching to voice searches.
Online stores are immediately impacted by the change that browsers are implementing by including a voice search option. How? Online stores will either not display on the SERP rankings or will rank lower if they don’t have a voice search feature built into their websites.
In 2020, voice-activated searches are expected to increase significantly, according to predictions. In response to this cue, Walmart, Amazon, Domino’s Pizza, and numerous B2B platforms optimised their goods to work with voice search. To ensure the future of your online store, make sure your SEO plan for eCommerce incorporates voice activated searches.
When you require writing assistance, whether for an academic assignment or a website, choose the experts to handle the content creation for you. The product descriptions are a prime illustration of this.
The globe is embracing mobile commerce like no other.(online selling platform)
Before 2020, online retailers must make sure their mobile commerce platforms are operational. It is now simpler to shop while on the go thanks to the development of streamlined smartphone payment methods by Google, Apple, and other payment businesses.
Due to this, the growth of the mobile commerce sector has accelerated and is already outpacing the growth of all other eCommerce industries put together. Prioritize developing a mobile app if you don’t already have one, and if you have, update it with features like voice control or an easier ordering procedure.
Progressive Web Apps are a new trend that is beginning to gain popularity in the present (PWAs). PWAs, which combine elements of webpages and mobile apps, make life simpler because they load more quickly than websites. PWAs also have the advantages of being able to be used offline and being placed to the home screen without the need for future updates.
The home furnishings and décor company West Elm has increased customer engagement by 15%, demonstrating the efficacy of PWAs. Get mobile-friendly eCommerce site designs when creating the online store you’ll be using.
In the future, augmented reality will be a crucial component of the service.
Probably the most intriguing advancement in eCommerce in 2020 will be augmented reality. The main issue with internet shopping at the moment is that customers can’t physically check that the item they are purchasing will fit them.
This issue is resolved with augmented reality, which allows you to virtually check out items before purchasing them or see how they would look in your home. 71% of respondents to a Retail Perceptions poll said they preferred an online store that supported augmented reality.
Because customers may virtually touch the product before they buy it, there is less separation between the actual and digital worlds.
Because shoppers can now virtually test beauty goods before buying them, Sephora decided to give it a try. However, IKEA enables customers to determine whether the furniture would look good in their houses. If you incorporate AR into your store, you may partake in the $120 million increase in eCommerce earnings that AR alone is projected to provide by 2020.
A new wave is being created by artificial intelligence.
Artificial intelligence used to be out of reach for the majority of businesses due to cost. But as time passed, the invention of machine learning transformed this entire sector.
As a result of the move, AI would now be accessible to all businesses and could be utilised for capabilities like easily creating a website that is highly focused on the needs of its visitors and has a dynamic user experience. How does it make the lives of online retailers easier?
“AI helps online stores to tailor their consumers’ experiences and deal with their main pain areas. As you may guess, asking a client about their preferences by hand can be tiresome. If you have a lot of customers, it would also be simple to forget their preferences, according to Marisa Gold, customer service manager at the top essay writing business.
That issue is resolved by AI because it does all the data collection and then provides you with more precise recommendations regarding each client you have. Your conversion rates and profitability will rise when you interact directly with prospective customers.
According to Gartner, 85% of consumer contacts will be handled by AI robots rather than people by the year 2020. AI can also be used to strengthen eCommerce platforms’ cyber security.
Source: online selling platform , ecommerce platforms
