There are always two ways to perform a task. One is the right way and another is the wrong one. Similarly, there are two ways to do SEO. The right way to do an SEO is known as White hat SEO. Whereas there is one wrong way which is known as Black hat SEO. This article being a part of our SEO training in Chandigarh, will be your comprehensive guide to know what black hat and white hat SEO actually are and what techniques or strategies are used in both of these methods.
WHITE HAT SEO
So let’s start with white hat SEO, the white hat SEO which is also called ethical SEO. It is the right way to do SEO. There is another name for white hat SEO. i.e., organic SEO. This means the SEO is done in a right and in natural way. The white hat SEO includes optimizing’s your web platform along with following the restrictions and limitations imposed by your search engine on your content and SEO practices. In other words, SEO techniques in which you follow the guidelines or restrictions of your search engine.
This paves way for its functionality or operations by the law of working in accordance with the rules decided by our search engine. Without breaking any of such laws, showing results of getting ranked your website at the first position or first page of your search engine result page. All these mentioned methods are techniques which are known as White hat SEO.
BLACK HAT SEO
If we talk about Black hat SEO, Black hat SEO means the unethical way of doing SEO. In this type of SEO, we use such methods which are banned or restricted by Google or other search engines to practice. Such type of SEO means following the techniques which the search engine has restricted to be considered or taken into use while doing an SEO. In other words, Black hat SEO includes ethical techniques which are disapproved by search engines.
Here, no search engine guidelines, limitations, rules or laws are followed while performing an SEO . A point worth to be mentioned is that if you use Black hat SEO techniques on your website, your website can be blacklisted which means your website will never be appeared on search engine result pages which ultimately, will be a great loss as far as the online business and web platforms are considered.
BLACK HAT SEO AND WHITE HAT SEO: TYPES OR TECHNIQUES OF SEO ?
One question always arrives in the mind of learners whether the white page SEO and black page SEO are the types of SEO or the techniques of SEO. The answer lies in their definition. the white hat and Black hat SEO are the techniques of doing an SEO, which means they are the strategies which are used to perform SEO. On the basis of such techniques, if we divide SEO, then the division will be known as White hat SEO and Black hat SEO
TECHNIQUES USED IN WHITE HAT SEO
In white hat SEO, we focus on the human audience. Our main goal in this technique of SEO is to satisfy the human audience. Our aim providing them with quality, better and relevant search results while making a search on their search engine. The technique used in this SEO will be :
Content optimization’s: Better keyword research and placement
Quality content: We will write our content IN a proper and sophisticated way
Relevant Internal & backlinking: so that the audience can get redirected from one page to another in an easy manner
Sitemaps: Use the authenticated and right Site mapping operations.
Better UX: to provide a good user experience
Keeping in mind all technical aspects
Techniques used in Black hat SEO :
As said, unethical and risky strategies are used for this type of SEO. A few of them are highlighted below. Avoid using such techniques as these practices always involve risks and non-safety for your platform.
Keyword Stuffing – Overstuffing a single keyword in each and every line forcibly
Duplicate content-copying someone else’s content
Cloaking- Giving crawler different keywords than the ones in content
Hidden texts/hidden links – using techniques to hide text from the user but showing the same to the crawler
Link spamming – the activity of spamming via links
Link farming- Posting so many links on your webpage
Practically, It is always considered to go safe and use White hat SEO techniques. But still, if the condition arises, always be mindful of using the percentage of deviating techniques and get your SEO done in a safe manner. A proper vocational Digital marketing training in Chandigarh will always be helpful for you to learn and perform that art in a safe and ethical manner.
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