How to Build Best Digital Marketing Strategy to Grow Your Brand
In this digitally competitive world, it is important for you to have a good digital marketing strategy to build a successful digital presence of your brand and stand out against your competitor. In this article, you will know how to make online marketing tactics.
The major traffic of search engines comes through the best quality of content. To keep up with technology, marketing has also gone digital. Marketing is all about creating a connection between your brand and the consumer in order to turn new customers into loyal fans who will continue to purchase products and/or services by using your brand. Branding is also part of this strategy — it’s essential for making your brand stand out from competitors and helping you develop more compelling stories and campaigns to ensure that you are able to impact people positively.
Why Digital marketing strategy is important for your business?
Making digital marketing tactics is necessary for accomplishing your goals, hitting your target and more importantly “utilising your resource effectively”. As we all know, the majority of the audience is shifted to digital content consumption and this digital world has become a massive market for brands to advertise themselves and reach potential clients. These are the reasons why digital marketing strategies are important –
- Strategies give you direction
- Fully utilized your resources
- Helps in understanding your customers
- Prevents wasting your budget
- Help to spend the budget at the right time in the right campaign
Steps to build the best digital marketing strategy
Here are the following steps to make strong Internet marketing strategies
Understand the nature of business –
while making tactics of digital marketing, you should know the character of the business. This means what is their mode of business. Like – local, global online or offline. Also, you need to know what their good and services type. Whether it is tangible or non-tangible. So that you have an idea of how you will reach your clients.
Business model –
The business model is the main pillar of the company and explains how the company will generate revenue. Before making any strategy, we should know what is their business model and how they are providing value to their customers.
Research Customer persona –
It is a research-based profile that depicts target customers. Sometimes called a customer or Marketing personas.
Elements within buyers’ personas are demographic, behaviour patterns, motivations and goals. The performance of a campaign always depends on how the customer persona is targeted. You can create your best digital marketing strategies if you target their business pains and problems intimately, encouraging them to engage further with your business. And if you don’t connect with your audience in a relevant and contextual manner then there is a high chance that you will not gain their trust back again.
Analyze competitors –
Analyzing your competitors is very important because it will give you the clarity to understand their strengths and weakness and help you advance your digital marketing strategy. so that you can go one step ahead of them in the market. There are some steps to analyze your competitors-
- Find at least 2-5 competitors
- Understand their social media ad strategy
- Investigate their google ads strategy
- Track their organic performance by using SEO tools
- Take a look at their content marketing strategy.
Finalize your keywords –
It is very important to analyze the searches happening on google which is related to your business because choosing the right keywords will help you to reach your potential customers. You can find them with the help of keywords tools, google auto-complete, Google suggest etc.
Platforms and marketing channels –
It is very obvious that where the customers go, marketers also have to go to follow them. Platforms will be selected accordingly to the requirement.
Firstly, you need to identify your main marketing channels
- Social media marketing
- Email marketing
You must know on which platform your potential buyers are available. It can depend on their interest, profession, age, demography, etc. and according to the platform you can market them through your required channels.
Make a Digital marketing funnel –
Digital marketing funnel is an important tool when it comes to organizational growth and business development. A digital marketing funnel helps businesses track the effectiveness of their digital marketing strategy, so they can pinpoint areas where they must improve. Additionally, businesses can utilize digital marketing spirals to target specific segments with personalized messages.
Top of Funnel (TOFU)-
This means Increase visibility awareness and authority for your brand. TOFU strategies include:
- SEO (blog)
- Content marketing – youtube etc.
- Social media marketing
- Awareness campaigns
- Video Marketing
- Paid ads- search ads
- Free trails
Middle Of The Funnel (MOFU) –
This means capturing and nurturing leads. MOFU strategies include-
- SEO content with MOFU target keywords
- Email marketing – nurturing through content
- Video marketing – nurture
- Newsletters – nurture
- Paid ads – search ads
Bottom of the funnel ( BOFU)
– This means Turning leads into customers. BOFU strategy includes –
- PPC ads
- Email marketing with offers
- Offers on social media
- SEO with BOFU keywords. Example: digital marketing services