Every excellent task is achieved through a well-planned strategy, and creating a successful social media event is no different. Moreover, social media plays a crucial part in today’s marketing as it has millions of active users.
But not everyone can create a social media event that helps a company achieve its objectives. In this blog, we have created a comprehensive social media event well-suited for 2022. So, let’s get this party started!
A Brilliant Social Media Marketing Strategy
We have differentiated our social media marketing strategy into a set comprising tips before, during, and after the event.
Ideas before the event
Target Your Audience
You shouldn’t limit your social media efforts to just one individual. That’s a terrible way to squander your time. For example, suppose you’re conducting a conference for in-house software developers at banks. In that case, you’ll want to reach out to financial institution software engineers. Likewise, if you’re hosting a gala to collect funds for a museum, you’ll want to reach out to current and new contributors.
You can utilize your target audience’s demographics to assist you in deciding where to focus your efforts. These examples and approaches will assist you in identifying your target audience and their preferred social media sites.
Create A Buzz Through Hashtag
The hashtag is necessary for bringing an event to the notice of people. Therefore, you want your branding to be consistent with it. For business seminars, an instructive and entertaining hashtag will work well. Still, a hashtag with personality and glitter will be more effective for high-energy events.
Once you’ve generated your hashtag, it’ll appear in all of your social media posts. This will stimulate the type of interaction that is so popular on social media. You don’t have to limit your hashtag to social media. To expand reach and communities, you can showcase hashtags on digital newsletters, sponsor websites, or email signatures.
Teasers Pique Interest
An Instagram post from last year’s event displaying a striking shot. A time-lapse video of the event area being set up on Facebook.
Teasers serve several purposes. First, they pique people’s interest in a specific quantity. The teaser can also pique people’s attention who aren’t entirely convinced of how much they’ll enjoy your event.
As a film’s release date approaches, Marvel posts teaser trailers. Images and videos are produced to pique the curiosity of existing followers and attract new ones. Teasers that appeal to and create excitement among existing fans are an excellent method to do this for your event.
During The Event
Display A Social Wall
A social wall is a spectacular real-time representation of user-generated information from multiple social platforms like Twitter, Facebook, Instagram, Youtube, LinkedIn, and others. Texts, images, videos, reviews, and testimonials are examples of user-generated content.
You can create a free social wall that can be used across various marketing touchpoints, such as events, websites, email campaigns, e-commerce stores, etc.
Audience engagement, a sense of trust, social proof, high conversion rates, and more significant revenues are all advantages of using social walls at events.
Offer Meals And Drinks
You can gain your attendees’ undivided attention by providing an event environment that reduces the chances of distractions. Providing free food and drinks to guests during the event, especially at more extended events, will increase engagement and keep their attention for longer.
You can deliver meal deliveries during session breaks, informal luncheons, and dinners. It also helps you reach out to guests regardless of location and engage them wherever they are.
Invite Speakers And Influencers
People prefer industry experts and celebrities to attend events. Obtain the services of a professional if this is not possible. Put on-demand speakers after the event to build excitement among attendees and keep them engaged throughout.
It is also a brilliant idea to enlist influencers for your events.
They can assist you in broadening your reach before and during events. In addition, they can help you start essential dialogues, which can increase event attendance.
After The Event
Using your social media aggregator, you can find testimonials from attendees. In addition, you may get first-hand reactions to your activities using impassioned Tweets, Instagram captions, and Facebook Ruminations.
You can utilize those testimonies to promote your future event. This is a fantastic time to engage with your supporters and make them more visible to their network. Consumers are five times more likely than their family and friends to be persuaded by unknown internet influencers. So having a participant’s actual testimonials available to their network is incredibly helpful.
A social media event marketing campaign won’t be able to reach the heights you expect it to if there is no proper strategy around it. A comprehensive marketing strategy consists of steps that keep your audience engaged at every step of the journey. Follow the pointers in this blog, and you will make your event memorable.