Today, how you play with your marketing strategies can either make or break your business. Whatever business type you have, how you market and advertise your company can determine how your business will grow. And even infrastructure companies like construction are no exception to that.
Over the last decade, many temporary building companies have started operating. When healthcare facilities undergo expansion plans, they use temporary hospital buildings to meet patient demands. When the pandemic unexpectedly happened, modular companies that construct temporary healthcare buildings also grew.
Fast forward to today, people are more familiar with modular and temporary buildings. But even though that’s the case, many are still hesitant about temporary buildings’ quality and efficiency. And so, a company needs to market informatively and wisely to their audience. If you’re working for a building company, here are seven tips you can do to advertise it better.
1 – Decode the jargon that may hinder people from understanding more about your services
In every business field, jargons exist. They’re easy to understand for people working in a specific industry. However, if you use those words and expressions with people working in a different field, they won’t likely understand you.
Sometimes, businesses can’t appeal to and reach their target audience because they fail to decode their jargon into understandable terms. As a result, people lose interest in getting to know a company and its services. When you fail to interpret the technical words you use, you instantly put a barrier to connecting to your target audience.
Before you build and share information online or physically, ensure that the language you use is accessible to everyone.
2 – Take them back to the start
When you introduce something new to the market, one of the questions you’ll get is, “how did it start?” And so, as you market your building company, start by taking your audience to the start. You don’t have to share detailed information about the temporary buildings’ history. You just have to create a brief thorough timeline of how they’ve come to where they are today.
Of course, you should create a timeline that does not use technical terms. Make the timeline brief but thorough–and informative but easy to understand. Realistically, people don’t have the time to read and learn a company’s history. But if you present in a way that would fit their 20-second attention span, that would be enough.
3 – Debunk the myths many believe to be true
If you’re planning to market your temporary building company online, take the opportunity to debunk the myths people think are true. One of the reasons many doubt temporary modular buildings is because of the myths people have.
If you plan to use the internet to your advantage, you should take the opportunity to correct the myths. Doing so will help improve people’s perception of temporary buildings and build trust and confidence in your company. In a world where disinformation grows, be a company that won’t only think about its brand but also its industry.
4 – Consider working with other companies in construction that could help you grow your company
In the real world, people use networking to build connections with the right people who can help in their careers. The same applies to businesses. Without the help of other well-established companies, it could take a while for you to reach your business goals.
People say that if you want to go far, you go together with others. In business, that saying applies as well. Truthfully, many construction companies compete today regardless of their size and expertise. But if you plan to work with other companies, you open opportunities to negotiate and make deals with their clients, who can also benefit from your services.
5 – Make pitches and proposals to clients you want to work with
People say if an opportunity doesn’t knock, then build a door. Sometimes, even though you market your company well, finding clients is not easy. It is true, especially for small, starting companies. That’s why you must be ready to make pitches and proposals to clients you want to work with for your projects.
Today, many businesses take the chance to work with massive companies by pitching their services. If you aim to make an impression on companies and want to start your first project with a famous client, this is something you should do. Of course, expect that many of your pitches will be rejected and questioned. However, that is a wise opportunity to market and leave an impression on companies you aim to work with soon.
6 – Consider paid advertising services to broaden your reach
Today, many businesses from different scales use paid advertising services to reach as many people as they can. Without any doubt, marketing is everything in this digital age. And since the competition in any business field is getting bigger and bigger, your goal should reach as many audiences as possible.
With the help of paid advertising services, you can target locations, audiences, and keywords that align with your goals. You won’t be spending more than your budget since Pay-Per-Click services only require you to pay once a searcher clicks on your ad. Consider paid advertising services if you’re after website clicks, conversions, and brand awareness.
7 – Work on an easy-to-navigate website that people can use
Last but not least, work on making your website easy to navigate. Aside from building an influential presence and audience base on social media, it’s also nice to have a reliable website. Since you’re running a temporary building company, people need a detailed space to know more about your services.
Since posting technical information on social media pages is limited, it’s helpful to have a website. But of course, it’s equally important to make your website easy to navigate and user-friendly. That way, it will be easier for people to understand and know more about what you can offer.
Sharing information that is easy to understand is the best way to market your company.
Marketing a technical business like a building company today can be challenging. But if you make your information easy to understand and accessible, you’ll surely be able to market and reach your audience goal in no time.
About the author:
Bianca Banda is a writer for Flex by MTX, a privately owned construction and engineering company that relentlessly champions the use of Modern Methods of Construction for social, economic, and environmental good.
